The Making of Jimmer’s Commercial…

Hi everyone,

Well I hope you all saw the “Outside the Lines” segment on Jimmer.  I noticed that there is a 5 minute preview version on some of the social media sites, but that’s not the whole thing.  The finished video was a little over 20 minutes.  I know a lot of you could only find the 5 minute one but the longer version can be released 21 days after the airing of it on TV.  So I will let everyone know when that happens.

Kudos to ESPN’s “Outside the Lines” crew.  They did a fantastic job and we all loved it.  It definitely captured the very essence of Jimmer.  He’s a hard working, unassuming type kid, (well I call him a kid because I’m his mother) that loves God, loves his family, including his dog George, loves playing basketball and other sports, and loves hanging out with family and friends. Now he has another little one to hang out with….their little girl. It’s as simple as that. What you see is what you get with Jimmer.  He’s never given up on his dream of playing in the NBA (which he did) and to continue to play professional basketball.  There are two personality traits that Jimmer has which have gotten him to where he is, and it’s persistence and perseverance. His wife might call it stubbornness.  He went through more than anyone knows during those first few years in the NBA, never once complaining to any of us, but kept his head up, worked hard and kept positive.  He has never doubted his abilities.  I know that he must have felt great frustration and disappointment…. but he kept going.  Now he has captured a whole new HUGE audience that appreciates his talent for basketball and loves him for who he is….and he loves them in return.   So what I would say to anyone that is getting close to their dreams of (whatever), and you feel like giving up….DON’T!!!… because you never know what is on the other side of that frustration.

So to finish up Jimmer’s experience in China for this year, I would like to talk about the making of the commercial that he did for the sporting good company called 361.  My husband happened to be there watching the whole process so I can post some of the pictures and video that he took. Kind of blurry but, hey, he had just graduated from a flip phone to a smart phone and it was all new to him…. so I’ll cut him some slack.  You did good Al.

He said they were there in a cold gym for about 9 hours.  You can see by the pictures that no one took their heavy coats off except for Jimmer when they had to do a scene.  They were very conscious of making sure Jimmer was warm and comfortable by putting a heater by him when he sat down and made sure he had a coat to wear at all times.   Al also said that they had a lot of good food for them to eat during their breaks so they certainly didn’t go hungry.  Very kind crew they were.

As I said last time when I talked about filming here at our home, it takes so much time for just a few seconds of footage, and it was the same here.  They worked very hard all day and I think the actual commercial is about 15 seconds long…if that.  Al said it was really interesting to see how it was made though.  There were about 50-75 people there, some busy with their specific jobs and some just watching. At the end you will see a bunch of sparkling confetti blowing up behind Jimmer.   There was one guy that had that job.  He had a PVC pipe and filled it full of the confetti.  Obviously he put something in the pipe that would shoot it out behind Jimmer like a small cannon to disperse it throughout the air.

Also what I thought was interesting was that they had a “stand in” for Jimmer so that he wouldn’t have to stand all day while they got the right camera angles and lighting and whatever.  They actually hired someone to do that!!!…and I think they paid him pretty good money for it.  Al got a chance to talk to the guy while he wasn’t busy being the stand in.  He said he was from Norway or Sweden or some place like that.  He was going to school over there in China and he would pick up odd jobs to make some money.  He was an interesting guy with yet another accent (this time Norwegian) in the mix.  They wanted someone of similar height, build and coloring so they could get everything right concerning Jimmer’s scenes.  I’ll post a picture of him.  Nice, happy guy Al said.

I got a kick out of how they all scooted across the room together to film Jimmer as he was dribbling the ball.  It was soon after Jimmer had slightly injured his foot and it must have been a little tender for him to do those moves, but he was a trooper. It got done.  It was an interesting and fun day for Al and Jimmer….but also a tiring one.  It takes a lot of patience and a lot of waiting around,  but it’s worth it in the end.  They have a great commercial out now and it is playing over in China for 361.

A lot of people have asked about Jimmer’s signature shoe and when it’s coming out.  He says that it won’t be out until next season and they are trying for it to be available in the USA somewhere but not at all sure about that.  We will let everyone know when we find out.  Maybe they will be available for Christmas this year.  That would be nice.

Ok that’s it for today….thanks for stopping by.  I’ll post some pictures, some video and the completed commercial at the bottom.  Those of you that saw the 20 minute version of ‘Outside the Lines” yesterday saw the commercial already.  These “behind the scenes” videos below show you that everything like this on TV seems so glamorous because the final product is so polished and perfect, but the work that goes into it, and the reality of it is not quite so glamorous.  Check it out.

Until next time….see ya!

Kay

 

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JIMMER DROPS 73!!

Six days from now Jimmer will be celebrating his 28th birthday, five days from now his team will tip off Shanghai’s first CBA play-off game in years, and four days from now, Jimmer’s wife Whitney is due to give birth to their first born child back in Denver, Colorado. I’d say that these very special life events could be the cause of Jimmer being on a high. So I guess it was only right that he lived up to that high by putting up a career high, and not just a professional career high – a lifetime career high!

In what turned out to be the best basketball game I have seen all year at any level, my little brother did something historic. He finished the exhilarating, double overtime, barnburner of a battle in a fashion that would make his most faithful fans have joyful flashbacks of the Jimmermania days. . . and then some. His greatest scoring performance in his college career came against New Mexico when he dropped 52 in the Mountain West Conference tournament. In his high school and AAU years I recall a lot of high 40’s, a couple 50’s, and if I’m correct even a 60-point performance. Although all of those magnetic showings were beyond impressive, they all paled in comparison to what Jimmer just did Sunday night in the heart of China (Sunday morning here in the states). Jimmer recorded a personal, lifetime best, 73 points in game that can now be considered an instant classic in the ranks of the CBA. It was an inspiring affair. It was a special moment that will definitely never be forgotten. It was a back and forth slugfest where both the Sharks and the opposing Lions played a lights out game. The kind of game where you might find yourself breathing heavy just from watching the exhausted players fight through the fatigue of a game that didn’t ever want to end. Unfortunately for the Sharks they were edged out in the end, but regardless of the outcome, it was an incredible, event played out in front of an ultra animated crowd, who can be credited with providing an absolutely intoxicating atmosphere.

Now this is it. The regular season is officially over. All the early morning training sessions, unforgiving road trips, and season long sacrifices have lead to this. The CBA Play-offs! This Friday the long awaited competition will kick off with a bang in the nation of China. Will the Sharks do what they set out 5 months ago to do? Will Jimmer be able to ride out the momentum of his historic 73-point night? I know I for one, cannot wait to find out! Stay tuned for updates on the Shanghai Sharks as their play-off ride begins!

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FROM CHINA TO DENVER – THE ONE CONSTANT FOR JIMMER

If the phrase, “time flies when you’re having fun,” has any merit, and I believe it does, then Jimmer’s trip home to Denver over Chinese New Year break must have felt like it was over within less than a nano second. I mean let’s face it, when you’re dealing with a 13 hour flight one way, the amount of hours you spend relaxing on your four day trip is literally almost equivalent to the amount of hours you spend in the air. Some might say that with that kind of flight to vacation time ratio, the long haul across the planet might not have even been worth the jet lag for Jimmer. However, I guess anyone who would say that, surely didn’t take into account exactly what Jimmer was going home for.

The drastic ups and downs of Jimmer’s roller coaster of a career could make the rides at Six Flags look like a slide at Chuck E. Cheese. The highs and lows can be overwhelming, and at times be very difficult to put into proper perspective. Fortunately for Jimmer, throughout it all, there has always been one crucial constant. Whether he was lighting it up at the Garden, sitting at the end of the bench in New Orleans, gazing out the window of his hotel room after a D League back to back in Des Moines, with 30 below winds whipping across the cornfields outside, or he was clear across the Pacific Ocean, hitting game winning free throws in Singapore in front of a crowd full of ecstatic non-English speaking fans, he’s always had that one constant to help him stay grounded. That one constant, is the exact thing that he was beyond thrilled to hop on a 13 hour flight last week to go see…. even if it was only for a short while. That one constant, is his family. His wife Whitney who he adores, and who is now carrying their first child due to be born in less than a month, and his picture perfect Golden Retriever named George, who lights up like a stadium every time Jimmer returns home. His family was there before the fame, during the fame, and will still be there when the fame is long gone. They’ve been there through his most challenging moments, to take on his struggles with him, and help lift him up when the pitfalls of an unforgiving spotlight tried to keep him down. They were there to celebrate with him, when the thrills of success were thrust upon him in abundance. They were there to help him make some of the toughest decisions he’s ever had to make in his life (well, maybe George had no part in the decision making process, but certainly Whitney). Those tough decisions include the decision to make a heartfelt sacrifice to leave his family behind and travel across the world to begin a new, exciting, but somewhat scary chapter of his career, in a country that he had never been to, and really knew nothing about. They were there through it all, and are there at this very moment, as his career in China begins to soar to heights we never knew would be possible on another continent.  Knowing that they are there. . . there at home, waiting for him to return after months of being away. . . there on those days when it seems like everything on the court is going against him. . . there when a sports reporter paints  a picture of negativity on the canvas of his career, there when he puts up 51 and leads his team to a big victory. . . but even more importantly, there when everything goes quiet, when the spotlight is no longer targeting his every step, when the critics no longer have him on their radar, and the fans have moved on to the next big thing. Those are the moments when Jimmer realizes more than ever, that he already has everything he needs. His wife, and his family…that is the one constant. They are what made 26 total hours on a plane for only a four day stay, way beyond worth it for Jimmer. They are always there, and that’s what keeps him grounded, and that’s what keeps him happy. . . no matter what.

…Now for a quick update on the Sharks. Coming off of the Chinese New Year Break, the Sharks were able to fight off a rusty start, to come back after being down 14 points to Qingdao, picking up another big victory and keeping their undefeated home streak alive. Jimmer lead the team with 37. Now the Sharks prepare for the last couple weeks of the regular season as they fight tooth and nail to enter the playoff picture as the number one seed. With some red hot teams out there neck and neck with the Sharks, such as Carlos Boozer and the Guangdong Southern Tigers, hanging on to that one seed will certainly be a challenge – but one I believe that Shanghai is up for! Stay tuned to see how the rest of this exciting regular season unfolds, as the CBA gears up for an intense, competitive playoff run!

Here are some pictures and a video of some of the beautiful sites in Shanghai.

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jimmer-whitney This is why he traveled so far for only 4 days at home.

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and baby makes 3… but 4 when you count George

 

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0b9cd880cb98f6d41ac4bb578a95f5ff                                 back to work….

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Beautiful sunset...they are 12 hours ahead of us normally but with the time change it's 13 hours ahead now.

Beautiful sunset…they are 12 hours ahead of us normally but with the time change it’s 13 hours ahead now.

 

 

JIMMER UPDATE – STORE OPENING, TWITTER, AND INJURY UPDATE

This past week was a pretty crazy week for Jimmer. After returning home from All-Star weekend, he immediately took part in a ribbon cutting ceremony for one of the 361 stores in Shanghai. The event went really well and a large, eager crowd turned out to catch a glimpse of Jimmer in his new 361 gear.

After his successful appearance, Jimmer and the Sharks were able to start off the second half of their season with a bang, avenging a prior loss with a dominating performance. Jimmer was able to record a game high 37 points in the match up as his team cruised to a 30 point victory!

Unfortunately Jimmer’s next game wouldn’t turn out as well. Early in the 2nd quarter he came up hobbling from an injury to his foot. He had to sit out the remainder of the game and has been sidelined since. The good news is that his team was able to rally together and pull out two big wins without him in the line-up. Also to add to that good news, Jimmer said his foot is feeling better every day and he feels that there is a strong possibility he will be back on the court by next week! We will keep you up to date on his progress.

Lastly, today Jimmer’s twitter account was hacked. I’m sure some of you might have seen his tweets today and were wondering what was going on, so I just wanted to make this announcement so people would be aware of the problem. His twitter is now back to normal with Jimmer once again in control. Thanks to all of his supporters who gave us the heads up on this unfortunate hacking, we appreciate you all looking out!

Today Jimmer is doing his second photo shoot for 361, where he will also be picking out designs for a new line of Jimmer clothing which will be coming out this fall! Exciting stuff! We will be sure to keep you all updated on the progress with the new line. Stay tuned for more updates and pictures coming soon! Here are some good behind the scenes shots and video of his ribbon cutting.

 

 

 

 

 

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start of the photo shoot

 

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poster of Jimmer in the back

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grand opening at a 361 sporting good store

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Jimmer appeared on China TV for preview of 361 gear

 

 

 

Recap on Jimmer’s All-Star weekend

Sunday night, with the spotlight shining brightly upon them, the superstars of the CBA put on a show for the wide-eyed Beijing crowd. The CBA All-Star weekend was well underway, and Jimmer was honored and excited to be a part of it. It turned out to be a really big weekend for Jimmer. In front of swarms of media, thousands of excited fans, and even some fellow former NBA colleagues, such as Stephon Marbury, Andre Blatch, and Marshon Brooks. . . Jimmer was able to capitalize on this wonderful opportunity.

He started out the weekend by unveiling his new shoe to the Chinese public as well as the world of social media. His shoe deal with 361 is now official, and for the rest of the season he will be sporting his sharp new shark blue sneakers. A lot of people have been asking us where they can get his shoe, and I promise as soon as that information is available we will be sure to make an immediate announcement!

Jimmer went on from unveiling his new shoe, to shooting his way into the finals of the 3-point shooting contest which was held Sunday night at halftime of the main event. If you haven’t heard by now, I’m proud to announce that Jimmer came away the 3-point king, winning the competition with a high of 22 points in the championship round! His 3-point prowess was on full display as he dazzled the crowd with a barrage of beyond the ark bombs, and in the end was rewarded with the CBA 3-point contest trophy.

From there Jimmer went on to have a very successful All-Star game, where he lead all scorers with a 32 point performance, knocking down a team high 6 treys. Unfortunately he fell just short of MVP honors due to his team losing a nail biter that went right down to the wire.

On the bright side however, during the All-Star game Jimmer was able record his first overseas dunk, rising up and throwing it down off of a steal that he got near half court in the 3rd quarter. His teammates rose up with smiles and excitement upon seeing Jimmer catch his first CBA jam. Even Marbury, who was on the opposing team, couldn’t help but run up to Jimmer with a big smile and give him a hug. At mid court Jimmer and Marbury, the former high school legend from Coney Island, who Jimmer had eagerly watched play in the Glens Falls Civic Center when he was only 7 years old, embraced with smiles as Steph said to him. . . “I didn’t know you could dunk?!” It was a special moment to cap off a very special weekend.

Jimmer said he had a wonderful time at the CBA All-Star festivities and he was shown a lot of love and support by coaches, players, media, and the fans.  He enjoyed his time in Beijing, but now it’s back to business! The home-stretch of the season is now upon the Shanghai Sharks. Having lost 2 straight for the first time of the season coming into All-Star break, can they re-group and get back on the dominating track where they had been throughout most of the season? With a big target on their back, it won’t be easy. It will, without a doubt, be a tough fight to the finish for the Sharks as they continue to determinedly push forward on their quest for a CBA title. Stay tuned to see how the rest of this exciting season unfolds!

Here are some great behind the scene’s pictures of Jimmer this weekend, along with some footage of him catching his dunk courtesy of Jimmerwatch.

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Jimmer’s All-Star CBA weekend

Here are some good behind the scenes shots of Jimmer at All-Star weekend in Beijing. Today he advanced to the finals of the three point competition which will be held tomorrow at halftime of the All-Star game. He’s had a great time so far hanging out with Stephon Marbury and other star players throughout the league. I will have more pictures and a full recap of the weekend by Monday so stay tuned!

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friendly visit to a school….

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Bejing air is tough….had to protect their lungs coming in to the school.

 

 

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practicing in the gym before All Star Weekend begins…

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All of the ALL- STARS 2016-2017 season

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warming up on the court for the 3 point contest…

 

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ready for his turn…my father must have had good seats to take this picture.

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Nice arena….nice uniform

 

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Jimmer’s up…

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made it to the finals tomorrow night at half time during the game.

 

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Shanghai Shark reps at the game…

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Jimmer’s new signature shoe.  He is debuting them here at the All Star game. He has partnered with a sporting goods company called 361.

 

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If you want a Shanghai Sharks T shirt, go to http://www.kayz3.com

MEETING BILL WALTON

jimmer-bill-walton-maxLast week I mentioned that my brother recently had the opportunity to catch up with former Celtic great and NBA Hall of Famer Bill Walton (who you can see in this picture that Jimmer recently sent me), decked out in his trademark tie dye tee-shirt as he stands next to Jimmer and his never hard to find 7 foot 3 inch teammate – who I know simply as Max. What I didn’t tell you about, was the unforgettable time when I myself had the opportunity to meet big Bill Walton in the tunnel at the old Arco Arena in Sacramento.

One of the many cool things about having a brother in the NBA is that when you go to the games, you get to enter the arena through the same tunnel that the players run through to take the floor. Never one to get star-struck myself, I grew pretty accustomed to walking shoulder to shoulder with some of basketball’s finest superstars such as Kobe Bryant and Kevin Durant. In fact, when walking out of the tunnel to take my seat at these NBA games, I never knew who I might run into. Occasionally, celebrities ranging from Floyd Mayweather(who is a regular at NBA arena’s), to Drake, to Ben Stiller would stroll past me. My walks through the tunnel also would provide me with some pretty cool experiences, such as –
physically running into Russell Westbrook (who was very gracious, saying excuse me when he nearly ran me over in the hallway), to hanging out with MMA
star Urijah Faber, to even having a great conversation with New York City native and NBA strongman Ron Artest. However, with all of these really cool experiences that I was able to have in the tunnel, I would have to say that the coolest of these experiences, was the time that I met my man Bill Walton.

I remember when Jimmer was with the Kings, before one of his games I was chatting with one of the friendly security staff members at Arco Arena, when all of the sudden I heard this extremely familiar voice echoing throughout the tunnel. I turned around to see who it was, and right there standing in front of me was the legend himself – the one and only former Celtic superstar Big Bill Walton. He was coming up to shake the staff members hand whom I was speaking with, before taking to the court to call the game – as one of the Kings TV announcers. After the greeting, this staff member who I’d grown to know well, was gracious enough to introduce me to Bill. Upon hearing that I was TJ Fredette – Jimmer’s older brother – you would have thought that I was the celebrity with the way Bill excitedly reacted. Bill reached out, gave me a long firm hand shake and a smile, and said to me – “So this is the great older brother I keep hearing about.” I guess it’s fair to say I was very taken back by Bill’s reaction to meeting me. Here he is, One of the greatest NBA players of all time, a Hall of Famer, and a legend. . . and he was excited to meet me?!

We continued from there to have a great conversation for the next 15 minutes or so, until a Kings PR person had to come up and tell Bill, he’d better hurry and get to the court before the game started. Bill proceeded to talk to me for another 5 minutes – to the point where I almost felt inclined to remind him he needed to get out to the court and get ready for the broadcast.

Eventually Bill did break away and take his place behind the scores table to call the game. But all I could think of after my conversation with him was… what an amazing guy. Even with the great level of status and celebrity that he has in NBA circles, this man not only gracious enough to take the time to go out of his way to talk to me, but he also made sure that he showed a genuine interest in me as a person. He could have easily just said hi and went on his way – but he didn’t. Instead he showed me the type of respect and personal attention that made me feel like I was special. Now that really says a lot about Bill Walton as a human being in my eyes. If only we all treated the people we meet on a regular basis with that same positivity and respect, regardless of who they are and what they have accomplished in their life. I know that if we all did, this world would be such a better place.

Soon after I took my seat for the game that night, I received a text message from one of my friends who was watching the game back home. It turns out that Bill had also met the rest of my family that night in the tunnel, and when he took the air to call that game, one of the early statements that he made on air, was this – “I just had the  opportunity of meeting Jimmer Fredette’s family including his older brother TJ in the back tunnel, and I must say – it was one of the greatest moments in my life. What a special family.”

Now I know that Bill was only joking when he said “it was one of the greatest moments in his life,” and it was certainly just said in fun, but the fact is, the man displayed incredible class with how he treated us, and he left my family and I with a wonderful memory – that we will surely never forget.